The home for athlete-driven marketing
Who we are, how we work, and the people building brands that outlast the game.
Every athlete has a story worth telling
James Rivard
Founder, Stryve
Sports have always been a part of my life. Growing up, I was the kid with a camera in my hand, more interested in the stories behind the athletes than just the final score. What started as photographing games quickly became an opportunity to work alongside collegiate and professional athletes, documenting the moments most people never get to see.
As those relationships grew, I noticed something that changed the way I looked at sports. The athletes who worked the hardest often didn't have anyone dedicated to building their brand. They had coaches, trainers, agents, and support systems focused on their performance, but very few had someone committed to telling their story in a way that connected with fans and created opportunities beyond the game.
That's why I founded Stryve.
Stryve was built on the belief that every athlete has a story worth telling. We help collegiate and professional athletes build brands that are authentic, memorable, and valuable. Through premium content, social media strategy, brand partnerships, and long-term personal branding, we give athletes the platform to connect with fans and position themselves for opportunities that last well beyond their playing careers.
Our philosophy is simple. Athletes should spend their time becoming the best at their sport. We'll handle everything that helps the world see who they are beyond the jersey.
Building Stryve has been the most rewarding challenge of my life. It wouldn't exist without the athletes who trusted me, the mentors who believed in me, and the friends and family who supported this vision long before it became a company.
We're still at the beginning of our journey, but our goal has never been to build another marketing agency. We're building a company that changes the way athletes think about their personal brand and creates opportunities that last long after the final whistle.
I don't have all the answers, but I know one thing: I'm going to spend the next decade building something athletes are proud to be a part of.
Welcome to Stryve.
Built around authentic athlete voices
Stryve is a modern athlete brand management and public relations agency built for the way sports marketing works today. We understand that an athlete's value extends far beyond their performance, which is why we focus on building authentic personal brands through premium content, strategic social media management, and meaningful brand partnerships. While our athletes focus on competing, we focus on creating opportunities that last long after the game is over.
Talent Representation
End-to-end management for professional and collegiate athletes at the intersection of sport, culture, and commerce.
Brand Partnerships
Strategic matchmaking between athletes and global brands, built on authenticity and long-term value.
Campaign Development
Full-service creative from concept to execution: film, digital, experiential, and social.
Built by people who understand the game.
James Rivard
Founder & Creative
Marquette University
Founder of Stryve. Creative strategist driving brand identity and visual direction.
Aristotle Taylor
Operations
Stanford University
Video gamer turned D1 football player at Stanford in 6 months. Leads operations at Stryve.
Quinton Kole
Videographer
Wayne State University
Visual storyteller behind Stryve's documentary and athlete content.
Kyle Yoder
Editor
Milwaukee Bucks
Shapes every frame of Stryve's video and photo production.
Kitan Adebowale
Player Relations
Marquette University
Builds and maintains relationships with athletes across the Stryve roster.
PR & Brand Development for Athletes
We work directly with athletes to identify the unique aspects of their journey — their background, challenges, and goals. From there, we build a long-term storytelling strategy and turn that story into content that builds real audiences.
Through behind-the-scenes access, interviews, and documentary-style media, we help athletes create genuine fans who want to follow their careers — not just their stats.
Once that audience is established, Stryve actively pursues sponsorship and partnership opportunities on behalf of our athletes — connecting brands with athletes whose stories align with their audience.
Interested in partnering with Stryve?
We're always looking to collaborate with brands, production companies, agencies, and creative professionals who share our vision of helping athletes build lasting brands.